How to attract clients

Step 2

Becoming a legal entrepreneur means you are going to have to lose some of your natural inhibitions. Work will not arrive without effort. Fortunately, technology has democratised the acquisition of new clients. A great website with good Search Engine Optimisation can give you a competitive advantage over more established competitors.

It may seem like a lot of hard work getting together the content for your website, however, it is a great practical way to write yourself a business plan! You have to describe yourself and the services you are going to provide as accurately and appealingly as possible.

It need not cost a lot of money either.

To help you set up your own website, contact www.leap.co.uk – they specialise in the creation of websites for small law firms and can get you up and running with a very attractive package that won't break the bank.

If you have been involved in social media like Facebook, you can quickly turn your network into a potential source of work by declaring your new status however, you need a good professional environment for them to read about you, and that should be on your law firms website.

Family and friends might be a source of some work initially, however, it tends to quickly dry up. Most people don't go to a lawyer very often – the evidence is that it is only once every seven years in a lifetime.

So the most important thing that you can do is to be clear about the services you will provide and then deliver great service. The referrals will flow from that.

If you would like to fast track referrals, signing up to the Law Society Gazette Legal Services Directory can be a great place to start.



Network network network

High street firms generally find that the majority of their work comes from people in their local area.

One big challenge for new high street practices is that they are often competing against long established businesses with strong community links.


How do you overcome this?

It is important to meet as many people in the community as possible. It is a good idea to start this by:

1. Taking local business leaders out to lunch and discussing reciprocal referrals. Real Estate Agents are a great place to start;
2. Meet with Principals of other law practices. If they do not practice in the same areas of law as you, set up a referral system; and
3. Attend community business events and meet other local business people.

A strong referral network in your local area will help create a regular stream of work.

If you are still unsure of how best to attract clients or are looking for help with a marketing strategy, there are a number of people who can help. Contact www.inpractice.co.uk or www.words4business.com for more information on how to develop a great strategy to attract clients.




Step 3


Back a step